Weekly Mobile Marketing News Digest — Issue 3 —
This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users — apps and competitors’ side
As we mentioned the previous week, ATT prompts are still in the adoption process for the users. The number of people who allow apps to track is increasing. At the same time, the number of people who opt-in to the ATT are increasing too.
Apps are complaining about the dominance & restriction that Apple has created, but inevitably, most of the apps integrate the ATT and give updates. Meanwhile, some apps have decided to take Apple’s action to court with the accusation of dominating & monopolizing the field. When there’s news on the legal side, we will be informing you.
SURPRISING ACTION FROM GOOGLE: SAFETY SECTION FOR ALL APPS ON GOOGLE PLAY
“Android apps will be required to inform the users about the data until Q2 2022.”
Google is expecting developers to inform the users from the “Safety Section” about which type of personal data an app collects and shares, also gives users access to additional details that impact privacy and security.
For the timeline & the details, Read More.
APPLE SEARCH ADS INSTALL ATTRIBUTION FROM APPGAIN
At Appgain, we have just added Apple Search Attribution to enable you to identify which users are acquired from Apple search ads campaigns. No extra code or purchase needed. Let Appgain show you the Apple search ads acquisition.
For the details, Read More.
WEBINAR RECOMMENDATION FROM APPGAIN FAMILY:
If you want to know more about the tips for making a great Apple Search Ads strategy, we recommend you join SearchAds’s Webinar:
Next week, we will discuss how to make a good ATT prompt and introduce you to newly launched Apple Search Tabs Ads.
