Apple’s email privacy - 2021 Q2 App Consumer Spent Report - Android App Bundle will be obligatory - What’s new at Windows 11
Appgain Mobile Marketing Weekly News Digest — Issue 8
Hello! The previous week, we mentioned Google’s third-party cookie restriction would start in mid-2023 and finish in late 2023. Also wrote about privacy updates from Apple. To read the previous newsletter, click here.
How Apple’s Email Privacy Will Affect Email Marketing?
As we wrote the previous week, Apple’s session at the WWDC 2021 was surprising for everyone, especially the security part, which had important updates.
One of the most important updates was the “Hide My Mail” feature that the company announced.
When users decide to hide their email, the feature secures the mail opening data, opens time data, and enables links with pixels. Furthermore, we know that Google is working on a similar feature for Chrome called WebID, which is widely discussed in W3C circles.
In the lights of all those updates, the digital marketing field seems to have a huge change
As marketers, we know that email marketing has a high ROI. But it seems that working on the lifetime value of a user or a client would be the safest and gaining strategy to follow.
2021 Q2 App Consumer Spent Report: $34 BILLION
In the second quarter of 2021, consumer spending on mobile applications increased by 25% to $34 billion. This means it increased $7 billion since Q2 2020 and $2 billion more than in Q1 2021.
Still, the digital transformation is accelerating because of the Covid-19 pandemic, but the percentages are promising. Consumers are still getting used to mobile applications; the rate is expected to increase at least 20% next year.
To be informed about how to increase the purchase, check our blog!
Android App Bundle Will Be Obligatory For The New Apps
With Android App Bundle, developers will publish their apps in a 15% smaller size than the APK format.
Google aims to deliver better apps to more users while also focusing on current Android distribution that benefits all developers. They hope that Android App Bundle will eventually change the APK to the usual publishing format. Even today, some apps are using app bundles, including Twitter, Netflix, and Adobe.
New Microsoft Store with Windows 11
Good news!: With Amazon App Store support, Android apps also took their place in the Windows Store.
According to Microsoft, Windows 11 is the most secure Windows operating system. Meanwhile, we know that the company is still working on the security updates for Windows 10.
0 Commission for the Apps!
Unlike the App Store, which charges developers a commission for in-App purchases or paid App downloads, Microsoft Store will not charge the developers a commission.
We will be writing more about the windows 11 updates related to the apps, Google’s news for developers, and Apple’s actions, especially about privacy.
To read the whole news with more details, visit our blog!