Appgain Mobile Marketing Weekly News Digest — Issue 4 — Apple Search Ads, Apple ATT Prompts

APPLE INTRODUCED SEARCH TABS ADS:

Apple has introduced a new way for developers to advertise their apps:

Apple’s Search Tab Campaign Announcement

Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers conduct a search on the App Store.

When you put in “flight ticket”, you get a Skyscanner or another flight ticket selling apps’ ad in the top space above the search results.

The new feature will help apps to be able to reach consumers before they search. This will help the app to reach a larger audience.

The new feature called “Search Tab Campaigns” will be placed at the App Store’s Search tab, which has millions of visits every month. At the search tab, there are two sections below the search box: Discover and Suggested.

The discover section will show current App Store trends, while the Suggested section gives recommendations on the apps to use. The ad will be placed at the top of the list of suggested apps.

To watch an explanatory video on how to use Google Search Console for a better SEO, check our recommendation:

After restricting most of the apps’ data tracking flexibility with the last update iOS 14.5, the feature ATT, the new feature can be stated as a way of helping developers to increase their revenue & Ad flexibility. For further explanation, visit TechCrunch’s blog & Apple’s Search Ads page explaining search tab campaigns

How to make a good ATT Prompt?

After the launch of iOS 14.5, a new privacy feature of Apple ATT has started to ask users if they allow the app to access the data.

At this point, explaining the value & the reason for apps at the ATT prompt became crucial.
Its importance is coming intending to reach a better understanding of the users via those data.

Source: https://appfigures.com/resources/guides/att-prompt-copywriting.

How to write a good & to-the-point ATT prompt? What are the common mistakes, how the prompt should be designed, and what to mention? We have a blog recommendation for you. We wanted to give the important points in bullet points. To reach the content, visit Appfigures’ Blog.

  • Fight with the common understanding that you are the bad actor, but instead trying to give you a better-personalized experience.
  • Avoid confusion and briefly explain why you are showing this prompt & what you want.
  • Give a reason (not a hook or prize) for people to allow tracking. It might be related to the free service you’re offering because of the ads or trying to give more personalized service.
  • Be positive but not oversell.
  • Don’t frighten the users with the possibility of extra pricing.
  • Keep it short.
  • Don’t forget to mention the main benefit.

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Appgain.io

Mobile marketing cloud solution for app developers and marketers , deepLinking,automation and cross platform messaging