Appgain Mobile Marketing Weekly News Digest — Issue 2

Source: apple.com
Source: attprompts.com
Source: attprompts.com
https://www.youtube.com/watch?v=G05nEgsXgoI&ab_channel=WallStreetJournal

“App Tracking Transparency gives users the choice of whether they want to be tracked across apps and websites.“
Apple’s SVP Software Engineering Craig Federighi

Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/
Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/

They advocated that Apple is leaving competitors outside via preventing commercially relevant information from being shared.

Apple’s response was an ethical one, underlining that the data is more than a commercial material but something private and needs to be controlled by the owner of that data.

“Free, ad-supported services have been essential to the growth and vitality of the internet; we’re joining others to point out Apple’s hypocrisy and anti-competitive behavior”

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