Aug 19, 2021Appgain Mobile Marketing Weekly News DigestATT didn’t affect the apps’ revenue, Google’s new child protection announcement, Supply Path Optimization as NBT — In this newsletter, we brought the latest updates in Apple ATT, Google’s privacy cautions, and trends in digital marketing. Click here to read the whole blog. Google’s Privacy Adjustments for Children: Google will allow all under-18s and their parents or guardians to request that photos of teenagers to deleted from…Mobile Marketing2 min readMobile Marketing2 min read
Jul 13, 2021How To Increase Mobile App Conversion Rate? Get The PlaybookAren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and insufficient increase in the orders… We all do. Reaching the potential audience or the ones who were interested in before is not that costly and hard…Growth Hacking Strategies3 min readGrowth Hacking Strategies3 min read
Jul 12, 2021Apple’s email privacy - 2021 Q2 App Consumer Spent Report - Android App Bundle will be obligatory - What’s new at Windows 11Appgain Mobile Marketing Weekly News Digest — Issue 8 Hello! The previous week, we mentioned Google’s third-party cookie restriction would start in mid-2023 and finish in late 2023. Also wrote about privacy updates from Apple. To read the previous newsletter, click here. How Apple’s Email Privacy Will Affect Email Marketing? As we wrote the previous week, Apple’s session at the WWDC 2021 was surprising for everyone, especially the security part, which had important updates.Mobile Marketing3 min readMobile Marketing3 min read
Jul 4, 2021Appgain Mobile Marketing Weekly News Digest – Issue 7 -Hello! This week mentioned Apple’s latest updates from WWDC and Google’s phaseout of the third-party cookie. The previous week, we put the ATT discussion on the table and mentioned the pain points of the Apps. Some of them came up with different data collecting ways, and some saw those solutions…Digital Marketing5 min readDigital Marketing5 min read
Jun 9, 2021Appgain Mobile Marketing Weekly News Digest — Issue 5-Apple News: Xcode Cloud Apple, yesterday announced Xcode Cloud, innovative & helpful technology for developers: Xcode Cloud. Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be more productive and…Apple4 min readApple4 min read
May 25, 2021Appgain Mobile Marketing Weekly News Digest — Issue 4 — Apple Search Ads, Apple ATT PromptsAPPLE INTRODUCED SEARCH TABS ADS: Apple has introduced a new way for developers to advertise their apps:Mobilemakers3 min readMobilemakers3 min read
May 21, 2021Weekly Mobile Marketing News Digest — Issue 3 —This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users — apps and competitors’ side As we mentioned the previous week, ATT prompts are…Growth Marketing2 min readGrowth Marketing2 min read
May 11, 2021Appgain Mobile Marketing Weekly News Digest — Issue 2 —iOS 14.5 is live! So far, what happened? How is the situation from the Apple Users’ Side Lawsuits & Arising Problems The Requirements & Restrictions For Apps So far, what happened? Apple launched the ATT feature with the IOS 14.5 update. …Growth Marketing4 min readGrowth Marketing4 min read
Apr 30, 2021Increase Your Order Conversion RateAcquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. …3 min read3 min read
Apr 12, 2021All your questions & the answers for the Churn RateWith the COVID-19 Pandemic, the digital marketing playground is filling up with new players. In this situation, retaining your active users is as important as acquiring new ones. Understanding why your users stop using your product and solving those issues reduces the churn rate. As a result, you can develop…Marketing Automation2 min readMarketing Automation2 min read
